Instagram Vs YouTube: Today, social media has become not only a source of entertainment but also the biggest platform for earning. Especially among the youth, Instagram and YouTube are two such names through which thousands of content creators are making their mark and earning a good amount of income. But often this question arises in the minds of people, after all, which platform pays more, Instagram or YouTube? Let us know the difference between the two and the real truth of earning.
How to earn money from YouTube?
Ad Revenue is the biggest source of earning on YouTube. When someone watches your video, you get money from the advertisements that run in it. Apart from this, there is also income through Super Chat, Channel Membership, Brand Sponsorships, and Affiliate Marketing.
Earnings on YouTube depend on your video views, watch time, audience location, and content category. In India, the average earning per 1000 views ranges from ₹20 to ₹100. Whereas if your channel targets international audience then this income can reach ₹300-₹400 per 1000 views.
How to earn money on Instagram?
There is no direct advertising revenue on Instagram like there is on YouTube. Earning here mainly comes from brand promotion, reel sponsorship, affiliate links, and collaboration. Influencers get paid for promoting a brand’s product and this amount depends on their follower count, engagement rate, and reel views.
For example, those with 1 lakh followers can earn ₹5,000 to ₹50,000 for a sponsored post while big influencers make deals worth lakhs of rupees.
Which is more beneficial?
If we talk about long-term income, YouTube is considered a more stable and reliable platform. Here, even after the video is uploaded, views keep coming for years and the revenue keeps increasing. Whereas the life time of content on Instagram is short, the reel goes out of trend in a few days. However, Instagram offers the opportunity to make quick money through brand deals, especially for creators who have a strong following.
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