Netflix has now decided to compete with Instagram and YouTube. For this, it will redesign its app so that user engagement can be increased. After this update, Netflix’s app will work as an interactive hub and will not look like a static library of shows and movies. Even though Netflix is the world’s largest subscription-based streaming service, in terms of daily engagement, it is facing tough competition from social media platforms like Instagram, TikTok and YouTube.
What will change after the new update?
After the new update, users will get a personalized feed in the Netflix app, which will include trending clips, recommendations and interactive prompts. Along with these, short-form videos will also be visible in the feed like Instagram. To increase interaction, Netflix can also add options like polls, quizzes and community discussions. The app will focus on daily discovery and will also show clips from shows and movies, so users can discover content beyond their pre-set watchlist.
This is the challenge before Netflix right now
Right now Netflix is struggling with the challenge of daily engagement. Even if a user comes one day and watches movies or shows for several hours, there is no guarantee that he will open the app daily. On the other hand, social media apps are designed in such a way that users visit these platforms several times a day. Now Netflix wants to reduce this gap by bringing a new update. The company wants its users to spend time on its platform even when they are not watching any movie or show. With this, the company hopes that the retention rate will increase and the company’s share in the digital landscape will become stronger.
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