- So far, SynthID watermark has been applied to more than 100 billion files.
Google SynthID: Amidst the rapidly increasing AI content around the world, Google has now decided to make its special technology SynthID available to more people. With the help of this tool, users will be able to easily identify whether a photo, video or audio is original or whether it has been created or edited with the help of AI.
SynthID support will be available in Search and Chrome also
Alphabet-owned Google said that the SynthID feature will no longer be limited to only the Gemini AI app. The company is soon going to add it to its Search platform and Chrome browser also. Google CEO Sundar Pichai announced this big update during the company’s annual I/O event held in California. He said that in the era of rapidly increasing AI content on the internet, it has become very important to maintain transparency.
What is SynthID and how does it work?
Google first introduced SynthID in the year 2023. This is a kind of invisible watermark that is hidden in content created by AI or edited with AI tools. This watermark is not visible to the normal eye, but with its help the system can identify whether an image, video or audio has been generated by AI or not. Google says that the purpose of this technology is to maintain trust and transparency in the era of generative AI.
AI explained the danger by showing photos
During the event, Sundar Pichai showed a viral AI-generated picture in which he, Elon Musk, Jensen Huang and Sam Altman were seen eating McDonald’s. Pichai jokingly said that this picture is completely fake because he does not eat hamburgers. However, he also admitted that it is not easy for every person to understand the difference between AI and the real picture. In such a situation, tools like SynthID can prove to be very helpful.
Other AI platforms will also adopt technology
Google also made it clear that using this technology at the level of just one company will not be enough. To make it effective, it is also necessary for other AI companies to come together. According to Pichai, companies like OpenAI, Kakao and ElevenLabs have also now agreed to adopt the SynthID standard. Whereas Nvidia has already joined this initiative.
Watermark has been applied on more than 100 billion files
According to Google, till now SynthID watermark has been applied on more than 100 billion photo, video and audio files. The company believes that in the coming time, this technology can become the industry standard for AI content identification.
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